Posted by Chris O'Sullivan
Unless you live under a rock, you have probably heard about Tiger Woods and his recent scandal involving his relationships with several women not named "Elin." While this ordeal has obviously cost Tiger in terms of his public image, the financial effects of this incident are trickling down to other aspects of his life, including the PGA Tour.
Tiger is undoubtedly the best golfer in the world and the primary reason many people watch golf. Most recently, Tiger missed his own tournament in California in the days following his car accident. In 2008, when Tiger missed the PGA Championship, TV ratings dropped 55 percent. In a time when corporate sponsors are becoming more stingy with their dollars, the PGA Tour needs Tiger to capitalize on the largest possible audience.
While many agree that Tiger's life will eventually return to normal, there is no arguing the immediate effects Tiger's scandal has had on the industry. Tiger currently earns around $130 million in TV commercials, and none of these ads have been aired recently.
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