Article by: Srividya Srinivasan
When consumers encounter financial troubles, sometimes they sink too deep and credit problems arise as a result. Consumer finance scams often keep their fees at a relatively low rate to attract consumers facing financial burdens. These types of consumers are the primary targeted audience for fraud promoters since these specific consumers are most willing to pay money for these services. The result of affordable rates is that consumers that can pay for these services; however, they are often the individuals that can absorb the least amount of economic injuries caused by fraud.
FTC law enforcement efforts have been placed to emphasize fraud promoters that promise financial service assistance to consumers at high rates to take advantage of vulnerabilities. The consumers facing hardship would like nothing better than to rid themselves of these financial burdens; unfortunately, fraudulent activities usually target these consumers. These fraud promoters often charge high rates for a service they can not guarantee to provide in the end.
How can fraudulent scams earn promoters so much money when consumers are facing financial challenges? Consumer finance scams keep their fees low enough so that the aforementioned type of consumers can afford them. Fraud promoters usually receive a large profit by mass marketing their services to millions of consumers and, thus, reaping a higher monetary reward. Given these marketing techniques that enable fraudulent activities to generate more consumers, more law enforcement is clearly necessary.
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