Sunday, November 29, 2009

Black Friday

By Stefanie Marty

When thinking of Black Friday people think more of big sales rather than just the day after Thanksgiving. Black Friday is traditionally known as the biggest shopping day of the year and even this year during the recession not only retailers, but also consumers were excited for the day to come about.

This year different bargains were expected with some of the lowest prices in recent years offered on electronic items. But it is important for consumers not to just go and buy stuff, there are some guidelines that should be followed. Online there are different tips about Black Friday shopping given to consumers.

As a consumer research the offerings online in advance and if possible, pre-order the products online. or are two websites that contain information about the available discounts.

Futher it is important to make your Black Friday sales early because bargains will sell out faster than ever. This year consumers are really looking for bargains and since the levels of inventory are lower than ever, not a lot of massive markdowns will be available. But it is also important not only to look at the bargain and thus the price. Have a plan and think of what you really need, in other words think of value instead of savings and know what you are looking for.

A certain pattern was noticeable at this year’s Black Friday shopping. Even though there were some great electronic bargains offered, consumers stuck to the basics (clothing, sports gear, and watches). This shows that due to the recession more money is spent on practical gifts rather than on games and just fun items.

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