Wednesday, April 22, 2009

Apple’s New iPhone Ad Targets Small-Business Users


Posted by Rie Umano


Apple Inc. now is focusing its new iPhone advertisement on small business next.
Since Apple introduced the iPhone and the iPod Touch, the Apple App is approaching its 1 billion download. Consumer demand reached about 110 million applications to be downloaded each month. Some of these applications are even free, or can be bought for 99 cents or $1.99. Apple is now boosting their revenue even more since they produced iPhone and iPod Touch from Apple Store.
New iPhone 3G ads show a small business bent. During the ads, it explains that you can process credit-card transaction by using Inner Fence’s credit card terminal c\application. You also can print a shipping label for a package using the Print & Share application and check on the status of a delivery with FedEx mobile application.
Apple now is moving to target into the business market. Those applications already made a lot of business users happy.
One of consumers says, “Apple obviously has made some changes to their software earlier this year to include enterprise applications”. Consumers who run small business will utilize varieties of functions that Apple provides. Apple did good job targeting business user customers by changing their functionality.
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